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Blog - The Toe Poke

ESPN FC  By ESPN staff

Sacha Baron Cohen putting Grimsby on the map?

We've often wondered which football teams Sacha Baron Cohen's comedy creations would support. 

Does Borat follow FC Shakhter Karagandy? Does Ali G have a soft spot for Staines Town? Is Bruno a secret Rapid Vienna fan?

The British comedian/writer/director now has a new football-themed project in the pipeline, centred on the English fishing port of Grimsby. 

Cohen's latest film focuses on a football hooligan who convinces his secret-agent brother to go on the run with him. What a hook ...

Early pictures of filming -- which is actually taking place 200 miles away in Tilbury, Essex -- indicate that Grimsby has, ahem, not been portrayed in the best light.

Images of children drinking beer and men urinating out of windows have unsurprisingly not been greeted well by actual residents of Grimsby.

A councillor from the Lincolnshire town, Matthew Brown, told the Daily Mail: "It is using the town's name in potentially a poor light. ... Anything that you associate with football hooliganism is going to be negative, but I hope people will be open-minded when they watch the film."

Yes, quite.