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Blog - The Toe Poke

 By Chris Wright

Ajax's brilliant kit stunt

Ajax coach Frank de Boer was left bemused following their kit launch.

When it comes to revealing their new kits, Ajax always tend to produce the goods and their launch stunt for 2014-15's new jersey is no exception.

The Dutch club had an actor pose as an Adidas rep and proceed to run a string of purposefully hideous new shirt designs past coach Frank de Boer, as well as players Siem de Jong, Daley Blind and Jasper Cillessen - all the while filming their reactions via a hidden camera.

Oh, how we'd love for that lion shirt to have been the genuine article!

Great stuff, and certainly less cruel than Ajax's 2012/13 kit reveal which saw the club frightening the bejesus out of their fans by installing a sliding wall in the changing room at their official club store in Amsterdam.