Previous
Juventus
Malmo FF
2
0
FT
Game Details
Olympiakos
Atletico Madrid
3
2
FT
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Liverpool
Ludogorets Razgrad
2
1
FT
Game Details
Real Madrid
FC Basel
5
1
FT
Game Details
AS Monaco
Bayer Leverkusen
1
0
FT
Game Details
Benfica
Zenit St Petersburg
0
2
FT
Game Details
Borussia Dortmund
Arsenal
2
0
FT
Game Details
Galatasaray
Anderlecht
1
1
FT
Game Details
AFC Bournemouth
Leeds United
1
3
FT
Game Details
Birmingham City
Sheffield Wednesday
0
2
FT
Game Details
Blackpool
Watford
0
1
FT
Game Details
Brentford
Norwich City
0
3
FT
Game Details
Cardiff City
Middlesbrough
0
1
FT
Game Details
Charlton Athletic
Wolverhampton Wanderers
1
1
FT
Game Details
Huddersfield Town
Wigan Athletic
0
0
FT
Game Details
Ipswich Town
Brighton & Hove Albion
2
0
FT
Game Details
Bolton Wanderers
Rotherham United
3
2
FT
Game Details
Reading
Millwall
3
2
FT
Game Details
Colchester United
Sheffield United
2
3
FT
Game Details
Doncaster Rovers
Crawley Town
0
0
FT
Game Details
Gillingham
Peterborough United
2
1
FT
Game Details
Milton Keynes Dons
Bradford City
1
2
FT
Game Details
Notts County
Leyton Orient
1
1
FT
Game Details
Port Vale
Bristol City
0
3
FT
Game Details
Preston North End
Chesterfield
3
3
FT
Game Details
Rochdale
Walsall
4
0
FT
Game Details
Scunthorpe United
Coventry City
2
1
FT
Game Details
Swindon Town
Oldham Athletic
2
2
FT
Game Details
Yeovil Town
Crewe Alexandra
1
1
FT
Game Details
AFC Wimbledon
Burton Albion
3
0
FT
Game Details
Bury
Stevenage
2
1
FT
Game Details
Cambridge United
Exeter City
1
2
FT
Game Details
Cheltenham Town
Southend United
0
1
FT
Game Details
Mansfield Town
Morecambe
1
0
FT
Game Details
Northampton Town
Hartlepool United
5
1
FT
Game Details
Oxford United
Accrington Stanley
3
1
FT
Game Details
Plymouth Argyle
Wycombe Wanderers
0
1
FT
Game Details
Portsmouth
Dagenham & Redbridge
3
0
FT
Game Details
Shrewsbury Town
Carlisle United
1
0
FT
Game Details
Tranmere Rovers
Newport County
0
0
FT
Game Details
York City
Luton Town
0
0
FT
Game Details
Aldershot Town
Braintree Town
1
3
FT
Game Details
Alfreton Town
AFC Telford United
3
2
FT
Game Details
Bristol Rovers
Nuneaton Town
3
1
FT
Game Details
Chester City
Southport
2
0
FT
Game Details
Dartford
Dover
2
1
FT
Game Details
Eastleigh
Forest Green Rovers
2
2
FT
Game Details
Halifax
Grimsby Town
1
1
FT
Game Details
Kidderminster Harriers
Altrincham
4
0
FT
Game Details
Macclesfield Town
Gateshead
1
1
FT
Game Details
Torquay United
Woking
1
0
FT
Game Details
Welling
Lincoln City
2
0
FT
Game Details
Barnet
Wrexham
0
1
FT
Game Details
Rangers
Inverness Caledonian Thistle
1
0
FT
Game Details
Waterhouse
DC United
1
2
FT
Game Details
Cruz Azul
Chorrillo FC
3
0
FT
Game Details
Portland Timbers
Olimpia
4
2
LIVE 88'
Game Details
Independiente Terán
Cerro Porteño
1
0
FT
Leg 1
Game Details
Estudiantes La Plata
Gimnasia La Plata
1
0
FT
Leg 2Aggregate: 1 - 0
Game Details
Deportivo Capiatá
Caracas F.C.
1
1
FT
Leg 1
Game Details
Peñarol
Deportivo Cali
2
2
LIVE 90' +4'
Leg 1
Game Details
Guadalajara
Tijuana
2
0
FT
Game Details
Mérida
Atlante
1
0
FT
Game Details
Puebla
Morelia
2
1
FT
Game Details
Celaya
Necaxa
0
2
LIVE 91'
Game Details
Coras Tepic
Zacatepec
2
0
LIVE 80'
Game Details
Dorados de Sinaloa
Mineros de Zacatecas
2
1
LIVE 34'
Game Details
Monterrey
Santos
2
2
LIVE 93'
Game Details
Toluca
UNAM
2
1
LIVE 76'
Game Details
América Mineiro
Bragantino
0
2
FT
Game Details
Avaí
Sampaio Correa-MA
3
2
FT
Game Details
Goianiense
América RN
2
0
FT
Game Details
Náutico
Joinville
1
2
FT
Game Details
Paraná Clube
Ceará
0
0
FT
Game Details
Portuguesa de Desportos
Boa MG
1
1
FT
Game Details
ABC
AA Ponte Preta
0
2
FT
Game Details
Icasa
Vila Nova-GO
0
1
FT
Game Details
Luverdense
Santa Cruz FC
2
1
FT
Game Details
Oeste
CR Vasco da Gama
1
1
FT
Game Details
Al Hilal
Al-Ain
3
0
FT
Leg 1
Game Details
Bidvest Wits
Amazulu
Postp
Game Details
Kaizer Chiefs
Maritzburg Utd
Postp
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Next

Judgment day is upon us

Men In Blazers Jun 16, 2014
Read
Mar 27, 2014

Can MLS ever emerge from the shadow of European football?

Watching the spectacle of the Dodgers and Diamondbacks open their season on a cricket pitch in Sydney, attempting to take the struggling MLB brand global, my mind inevitably wandered back to soccer.

As the bemused Aussie crowd watched Yasiel Puig slug for the fences, I was reminded of a question I had recently been asked about America’s surging fascination with soccer: Is it inherently connected to a fascination with the exotic, cosmopolitan and foreign? The question is one with massive ramifications for MLS, the domestic entity that is as American as Timber Joey. The 18-year-old league is eager to build its local fan base. Though soccer's popularity is rising fast in the U.S. and Premier League ratings are surging, MLS’ television coverage lies blotted in the shadows. The issue had been seeded in my mind one week before a conversation with an MLS team rep. Could it be, he asked, that MLS is battling not only perceptions of quality and the league’s new-automobile smell but also the challenge that America’s newfound love of soccer is intrinsically tied to a fascination with the global nature of the sport? Like Japanese selvedge jeans, Stella Artois, "Downton Abbey" or the curiously accelerating profile of cricket, to what extent are Americans drawn to soccer precisely because it is not American? Instead, are they drawn to the foreign culture that surrounds the European game? The question suggests a hurdle that would present a profound challenge for the American league. David Carter, executive director at the USC Marshall Sports Business Institute, can understand the case. “The European leagues are entrenched; soccer is Europe’s sport of choice,” he says in explaining the burgeoning attraction. “The passion, the commitment... many teams have become lifestyle brands, not unlike the way the NFL has... in the United States.” The issue for Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon, is one of bandwidth caused by the sheer abundance of soccer available on American channels, including the Premier League, Bundesliga, Serie A, La Liga and Ligue 1. “The fans have simply gravitated to the premium product,” he says. “With more premium sports available to U.S. fans, I suspect international soccer is now grabbing ratings share from other domestic leagues.” However, this nation’s ability to consume sports content should never be underestimated, according to Stefan Szymanski, professor of sport management at the University of Michigan. “Americans have an enormous appetite for sport on television," he says. "They are adding football to their existing portfolio without subtracting the NBA or NFL. They have simply acquired an interest in soccer globally.” MLS’ challenge is one Szymanski believes can be solved only by increased investment. “The Premier League spends something like 30 times as much as MLS,” he says. “When MLS pays that much, Americans will watch.” The league’s recent high-profile strategy of repatriating American stars Clint Dempsey and Michael Bradley, thus accentuating its core North American brand value, meets Swangard’s approval. “MLS will not compete for world's best talent,” he says. “The league should own U.S. soccer and hope the quality of play improves over time.” Carter agrees that the league’s approach of going all-in on homegrown American talent is an effective way to differentiate itself. “Having name brands -- American stars emerge and stay in the States -- helps demonstrate the league is gaining in competitiveness and relevance on a global scale," he says. "As the quality of play continues to improve, fans that have dismissed MLS in favor of international soccer may revisit it and help its growth.” Szymanski is not sure. “There is a logic in an American-first strategy,” he says. “People are nationalistic. They actually do tend to prefer to watch their own nation’s talent if they are good enough. If there was an American equivalent of Lionel Messi, he would be more popular than the real one, but an American Messi with one-tenth of the talent of the Barcelona star is not going to cut it.”