FIFA needs more women in senior roles - tennis legend Billie Jean King
Tennis great Billie Jean King has challenged FIFA and new president Gianni Infantino to hire more women for senior jobs.
King said in a keynote speech at FIFA headquarters that world football's governing body has a chance to transform itself after years of corruption scandals.
Addressing a women's soccer leadership conference, King told the watching Infantino: "No pressure, but the world is counting on you."
King suggested "three concrete steps" for FIFA to take: one-third of management hires should be women; appoint a CEO-like secretary general with "a proven track record of supporting gender equality"; appoint staff to create a commercial strategy for women's football.
FIFA executive committee member Moya Dodd also suggested to Infantino that women's football was an untapped asset as the federation looks to boost its revenues.
Infantino promised in his election campaign to increase revenue and Dodd said women's football could help achieve that.
"FIFA has a brand problem and women are part of the solution," Dodd told Infantino. "I've never heard a bad thing about the women's World Cup, or about women's football."