Manchester City have announced a five-year sponsorship deal with Japanese automobile manufacturer Nissan.
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The Premier League champions are currently ranked as the world's seventh-richest football club by Forbes and need to maintain a steady stream of revenue in order to avoid falling foul of Financial Fair Play (FFP) regulations.
In a statement on their official website the deal was described as "the most significant of its type in the Premier League."
They added Nissan would hold a "strong presence at the Etihad Stadium and on digital platforms," while the company's electric vehicles will be used at the City Football Academy due to open later this year.
City chairman Khaldoon Al Mubarak said: "We are delighted to be working with Nissan as CFG's first group-wide global partner. Nissan is a leader in innovation and sustainability; values which are also at the heart of our own organisation.
"Through our investment in, and support of, the Yokohama F Marinos it has become very clear that Nissan and CFG [City Football Group] also share a common passion and ambition for further growth and development. As a result, this new partnership presents us both with incredibly exciting opportunities to collaborate through football both in Japan and across the world."
But, alongside Paris Saint-Germain, City were fined 50 million pounds and had their Champions League squad size restricted to 21 players after breaching FFP rules.