Almeria coach Francisco has suggested that Cristiano Ronaldo is preoccupied with personal awards and said Chelsea boss Jose Mourinho is prepared to "humiliate" individuals in order to get a better squad performance.
Ronaldo this week picked up the Golden Shoe award he shared with former Liverpool striker Luis Suarez as the leading scorer in Europe's leagues last season.
The Real Madrid star also won three prizes, including best player, at the La Liga awards ceremony for the 2013-14 campaign.
Barcelona's Lionel Messi scored twice in Wednesday's 2-0 Champions League win at Ajax, putting him level ex-Madrid legend Raul Gonzalez as the tournament's all-time top scorer.
Messi could break Telmo Zarra's 60-year-old record as La Liga's leading goalscorer in Saturday's game at Almeria, but Francisco told AS he believed the Argentina captain was less concerned about individual matters than his rival in Madrid.
"Messi will be appreciated by all the teammates he has had in his professional life," he said.
"The only person I know who gets happy over individual prizes, and he said it himself a week ago at [the Spanish League] gala, is Cristiano Ronaldo. He is very good -- and he would have to be very good to say that."
Francisco also spoke about how Chelsea manager Mourinho, who fell out with a number of players during three turbulent years at Madrid, appeared tough on some individuals in order to get more from his squad as a whole.
"We all know [Mourinho] gets a lot of performance out of his teams, although maybe he does not bond so much with his players as people," he said. "We have seen clear examples when he has not worried about humiliating them."
Francisco, a former Valencia B, Almeria and Alicante player who is in his first senior coaching job, said he was more a fan of the way Atletico Madrid coach Diego Simeone and Bayern Munich boss Pep Guardiola went about their work.
"They managed situations differently, in a way with which I feel identified," he explained.